Profitable Pricing for Interior Design Businesses
Apply to Work with me 1:1
Marketing, Sales + Mindset Work to Sign Dream Clients
On-The-Go Business & Mindset Coaching
Stand out as the ONLY Designer for your Clients
Business coaching for interior designers to let go of self doubt, market your design studio, sign profitable projects and confidently manage clients from concept to completion.
My clients don’t just hire me because I show them how to find clients for their interior design business...
They hire me because they want to make money and grow their interior design studio in a way that aligns to who they are, the way they design and the life they desire.
I signed the biggest project of my life, making more money than I thought was possible this year
AFG has been instrumental to my business. Katy has an amazing energy & thoughtfulness - her coaching has been revolutionary: I have new marketing, new messaging, and a huge shift in mindset.
- BERNADETTE, STUDIO AETHERIA, MONTANA
01
Aligned For Growth is worth every penny. Katy’s expertise in interior design and total understanding of the business and its pitfalls is invaluable. I am stronger and more confident and have a clear plan going forward. Don't hestitate to sign up - there are so many elements that will benefit your company.
- BRIDGET, BRID, LONDON & NEW YORK
02
I won my biggest fee ever... after 14 years in the industry.
Katy’s expertise and direction is astounding
The coaching is high quality, high energy and Katy is adept at drawing out your potential. The ROI is immeasurable - for both your business and your own personal development.
- SHERON, WELNNESS INTERIORS, COTSWOLDS UK
03
You might be thinking…
You don’t need to spend forever convincing people to hire you…
…you need to learn to SELL so you stop getting ghosted and start getting paid.
Your ideal client is busy...
But you don’t need to 'find' clients…
…you need to MARKET your studio so dream clients find you.
“I can’t find clients”
“It takes forever to sign a new project”
“I'm drowning in admin”
You don't need to work harder...
...you need to work SMARTER with systems and processes that do the heavy lifting for you
When we first met, Susan was doing beautiful work but was struggling to get enough leads and find the consistency & freedom she was craving.
With the marketing strategy you’ll learn inside Aligned For Growth, she established two new marketing channels, launched a ‘lead generator’ service, signed a year of work and moved her team from her garden office to a gorgeous new studio:
When we first met, Susan was doing beautiful work but was struggling to get enough leads and find the consistency & freedom she was craving.
With the marketing strategy you’ll learn inside Aligned For Growth, she established two new marketing channels, launched a ‘lead generator’ service, signed a year of work and moved her team from her garden office to a gorgeous new studio:
That means -
A profitable business model that maximises cash flow
Marketing that generates consistent leads
A sales strategy that leads clients from making an enquiry to signing your contract
Systems & processes that support you in doing great work
Empowered boundaries and confident leadership that gives you freedom
That means -
A profitable business model that maximises cash flow
Marketing that generates consistent leads
A sales strategy that leads clients from making an enquiry to signing your contract
Systems & processes that support you in doing great work
Empowered boundaries and confident leadership that gives you freedom
This transformative business coaching program for interior designers will take you from overwhelmed and underbooked, to being the leader of a thriving design studio with a healthy pipeline, consistent cash flow and complete alignment to YOU and your life.
A simple, proven marketing strategy that gets you in front of hundreds of dream clients.
A psychology-based sales strategy that expertly leads qualified clients from making an enquiry to paying you.
Profitable services from quick-fire, easy money ways of working, to the 'whole house' projects you love to get your teeth into.
A clear plan plus hands-on support and coaching from one of the brightest minds in the interior design industry.
Systems and processes that do the heavy lifting; freeing up your time & energy for the creative pursuits and people you love most.
Desperately trying to find good clients, knowing you need to do more marketing but unsure where to start.
Spending ages on enquiries, going back & forth, answering clients’ questions, only to be ghosted. Again.
A business model that keeps you stuck on the ‘feast or famine’ rollercoaster.
Googling for answers, going down rabbit holes, not having a clear plan or a trusted expert you can turn to for support.
Feeling overwhelmed that there’s always so much to do, but unsure how to run projects more efficiently.
It's time to let go of self doubt and struggling alone - in AFG you’ll be in a small group of like-minded designers, mastering the strategies and the mindset to make your interior design business a success
You'll be in good company. The designers that join AFG are -
You'll be in good company. The designers that join AFG are -
In the growth stage of business. They might be brand new to business ownership; they might have been going a bit longer. They're ready for strong foundations, consistent enquiries and a healthy pipeline.
Passionate about design and don't want to waste their life wondering what could be, if they only invested in themselves and gained the business knowledge, skills and confidence they need to fly.
Desiring structure, accountability and support to grow their business. They know that, in joining Aligned For Growth, they'll get it.
Around the world (including the UK, the EU, the US, Canada, the Middle East, Australia, New Zealand and more...)
Ready for the smart business strategy + inner work that will grow your interior design business?
01
I was blown away by Katy's out-of-the-box thinking on business structure, marketing and empowered boundaries.
Katy has an innate way of helping you take a step back and view the whole business. She helps you take a holistic approach to improving your inner strength and vision for your business.
- TIMNA ROSE, STUDIO ATARA, LONDON UK
I thought I needed lots of staff and a big studio – now I’ve realised my business can be whatever I want it to be.
AFG has given me confidence and strength, and a clear strategy for what I want to do, which resulted in me winning my biggest ever client.
- KATRINA, KATRINA LEWIS INTERIOR DESIGN, YORKSHIRE UK
You might get there on your own, but AFG will save you months if not years to arrive at the same destination.
AFG gave me a clear framework to run my interior design business. I’m now much more confident and know how to manage clients better from the start.
- ANNA, GROVE INTERIOR DESIGN, NW ENGLAND
WHAT’S INSIDE ALIGNED FOR GROWTH
What I teach in AFG transformed my interior design studio and has supported designers around the world to expand their confidence, sign their biggest projects, claim their highest fees, bring in the right team members and integrate the systems and boundaries that deliver a first-class client experience and make projects a breeze.
What I teach in AFG transformed my interior design studio and has supported designers around the world to expand their confidence, sign their biggest projects, claim their highest fees, bring in the right team members and integrate the systems and boundaries that deliver a first-class client experience and make projects a breeze.
1 An Aligned Business
2 Your Profitable Service Suite
3 Build Demand for Your Services
4 Convert Enquiries into Clients
5 Successful Project Delivery
6 Become A Leader
Alongside the business strategy, you'll have my expert eye on your business - guiding & coaching you as raise your visibility and sign your best ever projects.
With 10+ years, I know the interior design industry inside out...
…And as an experienced and accredited coach, I see the limiting beliefs that are holding you back. My coaching empowers you to confidently grow your visibility on social media, attract new leads, sign projects and grow your interior design business.
Alongside the business strategy, you'll have my expert eye on your business - guiding & coaching you as raise your visibility and sign your best ever projects.
With 10+ years, I know the interior design industry inside out...
…And as an experienced and accredited coach, I see the limiting beliefs that are holding you back. My coaching empowers you to confidently grow your visibility on social media, attract new leads, sign projects and grow your interior design business.
I have both the interior design industry expertise and the coaching experience and credentials to empower you to take my proven interior design business strategy and make it your own - refining and growing your studio in alignment with your personality, energy, values and lifestyle.
…But as an experienced coach I recognise the limiting beliefs and self-sabotaging that are holding you back, and will support you to get out of your own way and take the empowered action that will grow your interior design business.
That's why Aligned For Growth is not "here's what I did, now you go do the same".
I have both the interior design industry expertise and the coaching credentials to empower you to take my proven interior design business strategy and make it your own - growing your studio in alignment with your personality, energy, values and lifestyle.
Expert coaching to grow your business in the way that's right for you
"Katy has an amazing energy & thoughtfulness... I always got answers"
"There's so much guidance"
"This was the best decision ever"
That's why Aligned For Growth is not "here's what I did, now you go do the same".
I have both the interior design industry expertise and the coaching credentials to empower you to take my proven interior design business strategy and make it your own - growing your studio in alignment with your personality, energy, values and lifestyle.
You love designing and know you don’t want to work for anyone else - you want to grow your interior design business so it works for you and your life.
You’re motivated and committed but lacking a clear plan to grow your business and desire the expert input and mindset work you get from an experienced coach.
You’ve been been posting pictures of #designinspiration on Instagram but have no idea how move someone from liking your post to becoming your client
Your business needs clients but you hate being ‘salesy’ and feel awkward just thinking about promoting yourself - you’re ready to learn how to sell with confidence
You’re tired of dealing with so many objections from prospective clients - you want people who understand the process, love what you do and are ready to pay you
You need better boundaries but you're scared of being thought of as difficult. You’re ready to stop people-pleasing and start providing an empowered, 5-star client experience
If you want to have a successful interior design business, you need the strategy AND the mindset that will create it.
Figuring it out on your own may have seemed like a good idea at the start, but time is ticking past and you’re nowhere near the clients or money you dreamed of.
If you want to have a successful interior design business, you need the strategy AND the mindset that will create it.
Figuring it out on your own may have seemed like a good idea at the start, but time is ticking past and you’re nowhere near the clients or money you dreamed of.
ALIGNED FOR GROWTH is the key to unlock your confidence and a consistent flow of clients, projects and income
Once you're Aligned for Growth...
Getting paid ✅
Dream project, £30k fee 💸
01
I could have listened to a hundred podcasts & spent a lot of time reading books but I wouldn’t have learned anything like what I’ve learned in AFG.
- CHLOE, WILLOW & BERT INTERIORS, KENT UK
AFG is a gift to any interior designer who wants to be free of all the limitations they've placed on themselves and build a successful business.
- CATHERINE, CATHERINE HARHALAKIS INTERIORS, CAMBRIDGE UK
“I had hoped to get a foundation to grow my business but it has given me so much more.
The modules are packed full of information - Katy gives so much - and I really enjoyed learning from the other designers on the group calls. AFG has been invaluable.
Carlotte, Arlo Interior Design, Leeds UK
👉🏼 Waking up with complete peace of mind because you have a pipeline of qualified clients you can’t wait to work with…
👉🏼 No longer crossing your fingers and hoping for referrals, but knowing exactly what to do to sign your next 2, 5, 10 clients (and more)...
👉🏼 Having sales conversations that feel as easy as chatting with your best friend…
👉🏼 Money coming in consistently. Not a one-time influx- like 5 minutes of rainfall in a dry summer, then nothing for months. Money flowing, like warm water from a rainfall shower, because you have a business model that makes you money every single day...
👉🏼 Leaving your desk to pick up your kids… and not logging back on again later, because of the smart systems and empowered boundaries set... More efficiency, less guilt.
👉🏼 Clients raving about the great experience they had working with you, telling all their friends, then coming back to work with you again as soon as they have the chance.
6 x modules with the essential knowledge, strategy and mindset uplevel you need to grow your interior design business - with consistent leads, qualified clients and empowered project delivery
6 months of monthly live group coaching calls with Katy, where you’ll experience powerful, intuitive coaching that will transform your reality and unlock a new level of self belief.
Bespoke answers and feedback on whatever you've been working on, so you can move forward faster and start confidently calling in dream projects, knowing you’re on the right path.
Invaluable business resources & tools, including client qualifying questions, email scripts for following up on your proposal, and the exact systems you need for the stage of business you’re at.
New connections within an intimate group of like-minded interior designers, sharing advice and contacts and growing your business in community.
Access via your desktop or phone - uplevel while you’re on the move.
6 x modules with the essential knowledge, strategy and mindset uplevel you need to grow your interior design business - with consistent leads, qualified clients and empowered project delivery
6 months of monthly live group coaching calls with Katy, where you’ll experience powerful, intuitive coaching that will transform your reality and unlock a new level of self belief.
Bespoke answers and feedback on whatever you've been working on, so you can move forward faster and start confidently calling in dream projects, knowing you’re on the right path.
Invaluable business resources & tools, including client qualifying questions, email scripts for following up on your proposal, and the exact systems you need for the stage of business you’re at.
New connections within an intimate group of like-minded interior designers, sharing advice and contacts and growing your business in community.
Access via your desktop or phone - uplevel while you’re on the move.
Interior Design Industry experts share the tips that will take you to the top:
- Amelia Thorpe on how to approach interiors journalists and get press for your projects
- Stacy Thorwart (The Intelligent Designer) on how to enhance your creativity with AI
- Pip Rich on what interiors magazine editors look for in the designers they feature
- Jessica Graham on how to outsource your technical drawings and focus on your strengths
In AFG you have the KNOWLEDGE and the EXPERT COACHING to confidently make big changes in your business. With live group calls and bespoke feedback on your business, there will never be a time where you don’t get your questions answered and the CLARITY and MOTIVATION you need.
I start with YOU. Why are you running this business? What type of clients and projects light you up?
This isn't some academic exercise; it's the FOUNDATION that underpins everything you'll do.
I start with YOU.
Why are you running this business?
What type of clients & projects light you up?
This isn't some academic exercise; it's the FOUNDATION that underpins everything you'll do.
But your clients don't care how many hours you work, they care about having the space they desire.
I won't set you up for a life of soulless time-tracking; I'll teach you how to communicate & sell the VALUE you’re delivering for your clients.
But your clients don't care how many hours you work, they care about having the space they desire. I won't set you up for a life of soulless time-tracking; I'll teach you how to communicate & sell the VALUE you’re delivering for your clients.
In AFG you have the KNOWLEDGE and the EXPERT COACHING to confidently make big changes in your business.
With live group calls and bespoke feedback on your business, there will never be a time where you don’t get your questions answered and the CLARITY and MOTIVATION you need.
I'm Katy—
I started my interior design studio from my kitchen table and grew it to a successful 6-figure studio with a business partner, a team of brilliant designers and our projects featured online and published in magazines.
In getting there I made many mistakes and had to overcome a lot of fear and imposter syndrome. It’s now my mission to support you to grow your business with less trial and error and much greater ease.
Yes - you now get to sidestep all the mistakes I made and in just 6 months transform your interior design business with the simple, powerful strategies that hundreds of designers around the world are using to sign their biggest projects, land their highest fees, and get their work onto the pages of glossy magazines.
I started my interior design studio from my kitchen table and grew it to a successful 6-figure studio with a business partner, a team of brilliant designers and our projects featured online and published in magazines.
In getting there I made many mistakes and had to overcome a lot of fear and imposter syndrome. It’s now my mission to support you to grow your business with less trial and error and much greater ease.
Yes - you now get to sidestep all the mistakes I made and in just 6 months transform your interior design business with the simple, powerful strategies that hundreds of designers around the world are using to sign their biggest projects, land their highest fees, and get their work onto the pages of glossy magazines.
LET'S RECAP
...the interior design business strategy and mindset coaching that leads to new enquiries, better clients, more money and the confidence you’re longing to feel.
6 x modules with the essential knowledge, strategy and mindset uplevel you need to grow your interior design business - with consistent leads, qualified clients and empowered project delivery
VALUE $7500
4 x expert bonus trainings from interior design insiders to get your projects published, enhance your creativity with AI and outsource technical drawings so you can lean into your strengths.
VALUE $3000
6 months of monthly live group coaching calls with Katy, where you’ll experience powerful, intuitive coaching that will transform your reality and unlock a new level of self belief.
VALUE $3000
Bespoke answers and feedback on whatever you've been working on, so you can move forward faster and start confidently calling in dream projects, knowing you’re on the right path.
VALUE $2500
Invaluable business resources & tools, including client qualifying questions, email scripts for following up a proposal, and the exact systems you need for the stage of business you’re at
VALUE $1500
New connections within an intimate group of like-minded interior designers, sharing advice and contacts and growing your business in community.
VALUE $ PRICELESS
6 x modules with the essential knowledge, strategy and mindset uplevel you need to grow your interior design business - with consistent leads, qualified clients and empowered project delivery
VALUE $7500
4 x expert bonus trainings from interior design insiders to get your projects published, enhance your creativity with AI and outsource technical drawings so you can lean into your strengths.
VALUE $3000
6 months of monthly live group coaching calls with Katy, where you’ll experience powerful, intuitive coaching that will transform your reality and unlock a new level of self belief.
VALUE $3000
Bespoke answers and feedback on whatever you've been working on, so you can move forward faster and start confidently calling in dream projects, knowing you’re on the right path.
VALUE $2500
Invaluable business resources & tools, including client qualifying questions, email scripts for following up a proposal, and the exact systems you need for the stage of business you’re at
VALUE $1500
New connections within an intimate group of like-minded interior designers, sharing advice and contacts and growing your business in community.
VALUE $ PRICELESS
Lifetime access, because this isn’t strategy you use once then move on.
In AFG you are bulding the strongest foundation for your interior design business.
Anytime you want to create new marketing… refine your sales process… hire a new team member… revisit why you’re running your business… realign everything…
…you will have the strategy and mindset tools you need.
Lifetime access, because this isn’t strategy you use once then move on.
In AFG you are bulding the strongest foundation for your interior design business.
Anytime you want to create new marketing… refine your sales process… hire a new team member… revisit why you’re running your business… realign everything…
…you will have the strategy and mindset tools you need.
You can join right away – because why wait any longer to build the interior design business you know you are capable of? The moment you enrol you have instant and lifetime access to the materials and 6 months of live group coaching calls.
You can join right away – because why wait any longer to build the interior design business you know you are capable of? The moment you enrol you have instant and lifetime access to the materials and 6 months of live group coaching calls.
You have lifetime access to the program materials, including any future updates.
You have lifetime access to the program materials, including any future updates.
AFG is an intimate group of like-minded interior designers who are ready to transform their lives and create a thriving business from their creative brilliance. I value providing the highest level of support to each of my clients so keep the group purposefully small.
AFG is an intimate group of like-minded interior designers who are ready to transform their lives and create a thriving business from their creative brilliance. I value providing the highest level of support to each of my clients so keep the group purposefully small.
I totally understand and I've got you. Firstly, let me reassure you that you're not signing up to 6 months of zoom calls with a hundred faceless others. AFG is a purposefully small, supportive group. You'll learn that you’re not alone – no matter how experienced someone else seems, everyone brings their own challenges and doubts, and as a result you form the kind of bonds that only happen within a close coaching environment, when you witness each others’ struggles just as much as the successes.
The magic and connections you create in a group coaching program are very special and I am super intentional about making sure every single person inside this program has my support, wherever you're at.
I totally understand and I've got you. Firstly, let me reassure you that you're not signing up to 6 months of zoom calls with a hundred faceless others. AFG is a purposefully small, supportive group. You'll learn that you’re not alone – no matter how experienced someone else seems, everyone brings their own challenges and doubts, and as a result you form the kind of bonds that only happen within a close coaching environment, when you witness each others’ struggles just as much as the successes.
The magic and connections you create in a group coaching program are very special and I am super intentional about making sure every single person inside this program has my support, wherever you're at.
Honestly? I really hate wasting anyone’s time, least of all mine.
With this program, I’ve distilled years of business experience into 6 months of essential content. There are 6 modules in total (each module is approximately 2 hours in length, broken into smaller ‘chapter-size’ trainings) and I recommend that you watch all of them during our time together so you have the benefit of my support and coaching as you go through - which is totally doable! Set aside a quiet hour or two and you can get through an entire module in one sitting.
Please don't waste your creative talent, waiting for a better time (it doesn't exist). In AFG I support you to grow your business NOW so you can work smarter (not harder) - building your portfolio whilst filling your pipeline with more dream projects.
Honestly? I really hate wasting anyone’s time, least of all mine.
With this program, I’ve distilled years of business experience into 6 months of essential content. There are 6 modules in total (each module is approximately 2 hours in length, broken into smaller ‘chapter-size’ trainings) and I recommend that you watch all of them during our time together so you have the benefit of my support and coaching as you go through - which is totally doable! Set aside a quiet hour or two and you can get through an entire module in one sitting.
Please don't waste your creative talent, waiting for a better time (it doesn't exist). In AFG I support you to grow your business NOW so you can work smarter (not harder) - building your portfolio whilst filling your pipeline with more dream projects.
Most obviously the investment level is significantly different.
My private coaching is fully bespoke support, coaching and mentorship for when you've got your business foundations in place and are desiring 1:1 support to step into your highest level self and take your business beyond what you ever imagined possible.
Aligned For Growth is my signature group coaching program that unlocks the ‘how’ of attracting dream clients and turning them into dream projects. If you are new to starting your interior design business or know that you haven’t yet nailed how to market and sell your interior services with the consistency you need, AFG is the program that will get you there.
Most obviously the investment level is significantly different.
My private coaching is fully bespoke support, coaching and mentorship for when you've got your business foundations in place and are desiring 1:1 support to step into your highest level self and take your business beyond what you ever imagined possible.
Aligned For Growth is my signature group coaching program that unlocks the ‘how’ of attracting dream clients and turning them into dream projects. If you are new to starting your interior design business or know that you haven’t yet nailed how to market and sell your interior services with the consistency you need, AFG is the program that will get you there.
AFG is unlike any other program I’ve seen because of my ability to teach simple, powerful strategy that will grow your interior design business, along with my highly intuitive, expert (fully qualified and accredited) coaching skills that will unlock your confidence. So I’m super excited you’re here!
My clients tell me they love my energy, years of experience running a UK-based interior design studio (not to mention the experience I have of supporting hundreds of other interior designers around the world to grow their businesses) and the holistic, mindset elements I bring to my work.
On top of the knowledge you gain (that goes way deeper than the superficial basics of running an interior design business), you will be personally coached by me, Katy, to grow your interior design business. Outside of my 1:1 coaching there is nowhere else you will have this level of proximity, support and expertise on your business.
AFG is unlike any other program I’ve seen because of my ability to teach simple, powerful strategy that will grow your interior design business, along with my highly intuitive, expert (fully qualified and accredited) coaching skills that will unlock your confidence. So I’m super excited you’re here!
My clients tell me they love my energy, years of experience running a UK-based interior design studio (not to mention the experience I have of supporting hundreds of other interior designers around the world to grow their businesses) and the holistic, mindset elements I bring to my work.
On top of the knowledge you gain (that goes way deeper than the superficial basics of running an interior design business), you will be personally coached by me, Katy, to grow your interior design business. Outside of my 1:1 coaching there is nowhere else you will have this level of proximity, support and expertise on your business.
My coaching is unlike any other business coaching you have ever experienced.
I bring 10+ years experience in this industry, so everything I do is tailored to the specifics of an interior design business and my clients love my smart, simple strategy and clear-thinking mind.
I also believe that you have a unique energy and magic and - when you allow yourself to fully own everything that you are - you can create a truly aligned and successful interior design studio.
I know how brilliant and capable you are. But I also know you’ve still got your foot pressed down on the brake pedal of your success. If you're ready to make your interior design business everything you dreamed it could be.... you're in the right place.
My coaching is unlike any other business coaching you have ever experienced.
I bring 10+ years experience in this industry, so everything I do is tailored to the specifics of an interior design business and my clients love my smart, simple strategy and clear-thinking mind.
I also believe that you have a unique energy and magic and - when you allow yourself to fully own everything that you are - you can create a truly aligned and successful interior design studio.
I know how brilliant and capable you are. But I also know you’ve still got your foot pressed down on the brake pedal of your success. If you're ready to make your interior design business everything you dreamed it could be.... you're in the right place.
Email support@design-align.com and we’ll be happy to answer any further questions you have. We are happy to provide whatever information you need to feel super confident in your decision to join Aligned For Growth.
Email support@design-align.com and we’ll be happy to answer any further questions you have. We are happy to provide whatever information you need to feel super confident in your decision to join Aligned For Growth
IT’S TIME TO MAKE A SHIFT…
CLARITY AND CONFIDENCE ARE JUST A CLICK AWAY...
I know how brilliant and capable you are....
You already have everything in you to succeed...
...so I can't wait to share the interior design business strategy and mindset shifts that will transform your confidence and give you the clarity, motivation and practical business skill to make it happen