The Charge

PROFITABLE PRICING FOR INTERIOR DESIGN BUSINESSES

The interior design pricing strategy to make millions 

Uplevel your money mindset and learn how to price your interior design services inside the only pricing course for interior designers that covers the strategy, mindset and energetics of making money.

 VALUE-PRICING
MADE SIMPLE

EMPOWERED MONEY CONVERSATIONS

THE MONEY MINDSET TO MAKE MILLIONS

If you've been asking yourself how to price design services - I've got you. 

The designers I work with hire me because they want to make money, have profit to invest back into their business, and take home a lot more than they're earning now.  I teach them how.

If you've been thinking - “I know I'm undercharging, but I'm scared to price higher"

It’s time to stop projecting your feelings about money and what’s expensive or ‘too much’ onto your clients, doubting whether you're worth more, and losing your creativity to tedious time-tracking.

I get that charging more for your interior design services than you personally can afford or could ever imagine spending feels bold. But it’s this exact perspective that's keeping you unprofitable.  

If you want to charge profitable design fees, and make money in multiple other ways, it's time to:



YOU'RE IN THE RIGHT PLACE

✔️ Let got of the limiting beliefs that are limiting your income.

✔️  Understand the money in your business.

✔️ Value-price your design services.

✔️ Confidently communicate your pricing

Here's how...

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Katy’s expertise in interior design and total understanding of the business and its pitfalls is invaluable.  I am stronger and more confident and charging more for my design services than I have in over 14 years of business. 

- BRIDGET, BRID, LONDON & NEW YORK

01

I won my biggest fee ever... after 14 years in the industry.

Katy’s expertise was insightful and inspiring

I'm no longer sky discussing money - avoiding the awkward elephant in the room. Katy has empowered me to take charge of my business and I now have the confidence to charge what I am really worth, not what I think the client can afford.

- ALISON, HERTFORDSHIRE, ENGLAND

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Say Goodbye To

Pricing by guesswork, undercharging for your value.

Spending days writing a fee proposal before deciding that it ‘feels’ too expensive and - heart sinking - dropping the price.

Copying what other designers are charging without knowing what will be profitable for your studio.

Anxiously waiting to hear back from clients on your fees.

Spending countless hours tracking time + creating timesheets to justify your invoicing.

Paying your bills, paying your freelancers, and only then paying yourself (not nearly enough for the work you're putting in).

Completely changing your relationship with money.

Understanding how to price your design services.

Understanding the financials in your business.

Feeling empowered about your charging.

Creating enough profit to grow your business.

Confidently talking to clients about money.

Imagine

INTERIOR DESIGN PRICING

The Charge: Profitable Pricing for Interior Design Businesses

I walk you step by step through how to uplevel your money mindset, price your services profitably and manage the money in your business so you can confidently charge and earn more.

The Interior Design Pricing Strategy to Make Millions

program breakdown

It’s time to let go of old ways with money, create new standards, and adopt the money mindset needed to charge and earn more. 

MODULE 1 – MILLION DOLLAR MONEY MINDSET

  • Understand why you are currently charging and earning below your potential.
  • Learn the mindset shifts you need to make if you want to get out of feast-to-famine mode and start playing for more. 
  • Create money goals for your business that encourage you to step up and claim a new level of earning. 

Bringing in more money requires mastering the numbers in your business so you can make the empowered decisions that will drive profits.

MODULE 2 – MONEY MASTERY

  • Get to know your numbers and learn how to confidently project income and expenses using my super simple Income & Expense Forecasting Spreadsheet tool.
  • Recognise the importance of prioritising profit so you can create business savings, invest in support and pay yourself properly.
  • Create the systems that maximise cash flow and put you in control of the money flowing through your business.
  • Gain the oversight and clarity you need to make good leadership decisions. 

There is no question I get asked more than “How much do I charge for my interior design services?” and in this module we are diving deep into the answer. 

MODULE 3 – PRICING FOR PROFITABILITY

  • Understand why the common ways of pricing interior design services are not serving you.
  • Learn my profitable value-based pricing strategy, underpinned by buyer psychology and massively uplevelled standards.
  • Get my simple, high-converting Fee Proposal Template and say goodbye to entire days writing proposals or giving away your ideas before you’re paid to do so. 
  • Get my inside take on procurement, trade discounts, referral commissions, charging for pre-project preliminary ideas, and costing for mid-project changes. 

Whilst having the right strategy is vital, the REAL work isn’t learning ‘how to price’. It’s THE CONFIDENCE & CERTAINTY WITH WHICH YOU STAND IN YOUR POWER AND COMMUNICATE YOUR CHARGING TO YOUR CLIENTS

MODULE 4 – CONFIDENT COMMUNICATION

  • Let go of "what if I'm not ______ enough?" thinking.
  • Master the energetics of charging and earning more money.
  • Build the confidence and certainty needed to show up with an empowered ease that says, “I know the value I bring”. 
  • Commit to holding your new standards, even with old clients.

Pricing interior design services is easy…
…When you do these 3 things:


Rewire your mindset so your income is not capped by your limiting beliefs about money

Understand the money in your business and the minimum you will charge to be profitable.

Hold high standards for your studio and start pricing the value you deliver.

I teach you it all inside The Charge

HEAR IT FROM MY CLIENTS

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01

Jess

“I used to hide under my desk when sending a fee out and always feel apologetic"

As an interior designer with 10+ years of experience working in senior positions at top firms, when I struck out on my own, I found it almost impossible to value my work and experience in a way that would allow me to develop a sustainable business.

Katy helped me see the real costs of running my studio at the level I wanted - it was an eye-opener and a game-changer.

Then Katy taught me to stop thinking about myself and my attitudes about money and think about the value I bring to a client.

6 months into the financial year, I had made my full revenue goal for the year, and I am projecting more growth next year.”

02

Stefanie

“I’m now finally earning a salary I feel proud of. 

I went from being completely overwhelmed with pricing – constantly removing £500 here and £1000 there on quotes – to now pricing fees of minimum 5 figures.

Before working with Katy, I just didn’t believe I was good or experienced enough to charge those numbers or that there were clients out there willing to pay.

Katy helped me align my thoughts and, ultimately, my quotations with the value I am delivering for my clients and wow – the difference is like night and day!” 

03

Elizabeth

“Working with Katy totally shifted my method of pricing within my business. 

I moved from using a percentage-based or hourly rate pricing model to the method that Katy teaches of value-based, fixed fees. It is clear, straightforward and eradicates confusion for the client.

Not only has it made pricing and constructing a fee proposal simple and concise, but it has had a huge impact on knowing my value and having a better money mindset.

Ultimately, this shift has elevated my confidence around the service I provide, how to communicate pricing to the client, and knowing exactly how to execute a value-pricing approach.” 

THE PRICING KNOWLEDGE EVERY INTERIOR DESIGN STUDIO NEEDS

If you’re ready to stop feeling uncertain about money and pricing your design services, you’re in the right place.

Learn the strategy, do the inner work and take the practical steps towards charging more, earning more and keeping more of your money.

“I knew The Charge would be good but it has exceeded all expectations.

The combination of mindset work and practical detail is incredible.  It has totally changed my thinking about business profitability and strategy - I wish I'd done it years ago

– CAROLINE, England

I'm here to support you

Inside The Charge you get 3 live group calls so you can ask me anything and have my support as you integrate this transformative pricing strategy.

By the end of the program, you’ll know how to:

  • Sign incredible clients who recognise the value you bring.
  • Make massively more money.... and keep more of it yourself.
  • Stop dropping your fees when you write your fee proposals.
  • Stop pricing with hourly rates and start pricing the value you're delivering. 
  • Charge profitably for every part of your service - including procurement.
  • Manage the money in your business in the most simple, powerful way.
  • Have confident money conversations with clients and prospects.

If you are brave enough to take the leap, this will be the best money you’ve ever spent on your business.

The work Katy and I did was totally life-changing.

We delved into some deep-rooted values around money mindset and the limitations I was putting on my business due to fear. As someone who understood the industry, Katy had a deep understanding of what was possible, including the various challenges. 

Our studio had been undercharging hugely, and there was huge work around changing this and feeling confident around our experience.

We landed our biggest project to date after working together, and the design fee was a huge increase from previous work. I cannot recommend Katy enough.

- Susan, Surrey, England

The Charge is not a light touch “how to” pricing guide that sends you down the unprofitable path of “how to calculate hourly rates.”

You started your business because you wanted to lean into your creative talents, earn your own money, and create the freedom and flexibility you’ve been craving…

The strategies inside this self-paced program are based on proven money management and pricing strategies, along with human psychology and the way your clients are making decisions about the value of your services. 

Hi, I’m Katy

I empower you to charge profitable fees you’re proud of. 

I have built two six-figure businesses.

Firstly, my interior design business, and now my coaching business, where I have coached and mentored hundreds of interior designers who have gone on to build their own six and seven-figure businesses.

Now, it’s time for you to learn the very same proven strategy, mindset and energetic practices around money and pricing so you can finally feel confident about your pricing and earn so much more. 

The Charge Is For You If:

You’ve been googling 'how to charge for interior design services' since the day you pressed publish on your website and trying to figure out what other designers are charging (not knowing if they're making any money either)

You're scared of charging what your services are truly worth so you let your clients dictate your pricing and once again under-earn for the brilliant work you do..

You never know how much you can safely pay yourself (but you know for sure you're not making anything like a good amount of money for the work you're doing).

Once you're pricing with confidence

These are the kind of results you can expect...

It’s time to stop believing it's hard to make money as a designer. 

Inside The Charge, you’ll learn to charge more, earn more and keep more of your money.  I support you in mastering the financials and the money mindset needed to make your business profitable and transform your personal finances. 

4 x modules with the strategy and mindset teachings you need to let go of old beliefs about money, learn the profitable way to price your interior design services and hold your power when talking to clients about money

What you're getting inside The Charge

(Value $10,000)

The exact Income & Expense Forecaster Tool I use in my own business to forecast my income, manage my expenses, project cash flow and make sure I am never caught out by a tax bill

(Value $2000)

The proven-to-convert Fee Proposal Template that moved me from hourly rates to fixed-rate pricing and took my interior design business to six figures and beyond 

(Value $997)

3 x LIVE group Q&A calls with me to ensure you’re fully supported as you implement everything you’ve learned

(Value $2000)

Total Value $14,997

Yours for $2500

A FEW COMMONLY ASKED QUESTIONS 

How long will this program take to complete?

There are 4 modules in total and each is broken into smaller ‘chapter-size’ trainings so you can go at your own pace. You could watch an entire module in an afternoon, but I recommend you give yourself the time and headspace to go through and absorb the knowledge you're receiving, reflect on the questions I'm putting to you, and do the practical work I walk you through. 

I'll be honest – I hate wasting anyone's time, least of all mine, so you won't find anything in here that is 'filler' material or waffle. 

With this program, I’ve distilled years of business and pricing experience and working with my coaching clients into 4 modules of essential content.

This program will only work if you actually integrate the learnings into your business… But as the leader of your business and the person responsible for the success and profitability of your company, I know you're here because your pricing is the highest priority, and you're ready to make the time. 

What if I have questions as I go through the program?

I've got you.  I value providing the highest level of support to each of my clients, so alongside the 4 powerful online modules, you will have access to a 3 live group calls with me  while you're learning, integrating and putting into practice everything you are learning inside the program.

What if I can’t attend the live calls?

I will publish the dates well in advance, but if you find you can't attend live, you will receive a copy of the replay shortly after. 

If you have a question you would like me to answer on the call, then regardless of whether you can join live or not, feel free to submit your question, and I will answer it on the call.

And if you don't want to participate in the live calls – you just want to get the information you need and get moving – that's absolutely fine as well.  

The price of the program is the same whether you choose to participate in the calls or not.

How long will I have access to the program content?

You have lifetime access to the program materials, including any future updates. That said, the last thing I want is for you to put off getting what I'm sharing in these trainings. My goal is for you to be in a completely different space when you finish The Charge from where you started – you’ll only do this if you watch the modules and put the training into action.

You'll have access to 3 live group Q&A calls following the date of your enrolment in The Charge. 

Will The Charge work if I’m outside the UK?

100% yes. .The strategies in this program are based on universal money management strategies and the neuroscience that underpins how the human mind works.  

What I teach will work regardless of your location, currency, culture, upbringing or education. 

I have worked with designers across the UK, US, Europe, Middle East, Australia and New Zealand. And my clients have, in turn, worked with their clients in all of these territories and beyond.

What if I’m really not a numbers person?

You're not a 'numbers person' because you haven't been taught how to understand the numbers in your business.

Sure, you could ask your accountant to explain things (but we all know how much accountants ‘get’ the interior design industry so, yes... good luck with that 🤣) 

And more importantly, an accountant can tell you how to reconcile what has already happened. They won't tell you how to create big future money goals or how to get out of your own way so you can achieve them.  

You need a simple, practical strategy combined with powerful, transformative money mindset work from someone who knows the interior design industry inside out. That's me. 

It'S TIME TO STOP UNDerCHARGING FOR YOUR DESIGN SERVICES

You are too talented to keep making it up as you go along, not earning enough for your brilliance.

It's time to stop selling your services based on how much money you can save your clients and start selling the VALUE you will deliver. 

The Charge is everything you need to know about money and pricing if you want your business to be profitable and your income to grow.

If you use, practise, and apply the strategies I teach you inside The Charge to every client and every project across the lifetime of your business, just imagine -

HOW MUCH MORE YOU CAN CHARGE

HOW MUCH MORE YOU CAN EARN

AND WHAT THAT WOULD MEAN FOR YOUR LIFE