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Profitable Pricing for Interior Design Businesses
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Marketing, Sales + Mindset Work to Sign Dream Clients
The Charge
On-The-Go Business & Mindset Coaching
Success by Design
Stand out as the ONLY Designer for your Clients
Powerful Positioning
THE BLUEPRINT FOR BECOMING THE GO-TO INTERIOR DESIGNER FOR YOUR DREAM CLIENTS
THE CONFIDENCE
TO BE VISIBLE
CERTAINTY IN YOUR EXPERTISE
CLARITY ON YOUR MESSAGING
The powerful messaging framework that turns followers into enquiries.
Know what makes you unique and how to communicate it.
Let go of your fear of judgment and worry about who’s watching.
Imagine having prospective clients want to hire you the moment they find you...
She heard about me, started following me, and KNEW she had to work with me.
A week later she became my client.
When you're clear on what makes you different & better for your dream clients than any other designer...
...and have the confidence to communicate it...
...signing new clients becomes easy
Read that again -
Having people know what you do and why you’re the ONLY designer
for them doesn’t happen by magic…
…It happens through
powerful positioning.
If you don't know what makes you unique... your target audience doesn't know either.
If your dream clients don’t understand ‘why you’... there is no reason for them to choose you.
You get lost and overlooked - drowned in a sea of similar designers.
It definitely doesn’t happen by posting random content all day.
Thinking you can just publish your website, post some images of rooms to your Instagram, and have dream clients know who you are and why you (and not the 17 other interior designers they have on their radar)...
...is a death sentence to your studio.
They can barely remember what they ate for dinner last night, let alone that picture of a kitchen you posted last Tuesday with a forgettable caption.
Your ideal client is busy...
Your ideal client is busy...
You are in a very competitive market.
So you need to powerfully position yourself and become unforgettable
Here's the Truth...
I'm showing you how to turn your unique story & skillset into powerful positioning, so clients know exactly why you’re the designer for them - without the 3749 questions they currently ask.
Instead you'll be hearing where do I sign?
YOUR DREAM CLIENTS ARE WISHING FOR THEIR DREAM DESIGNER
Powerful Positioning is the easiest way to go from unknown and uncertain, to having dream clients ready to pay premium prices.
They don’t want to trawl through hundreds of websites trying to find the designer for them.
They want to discover you
Love your aesthetic
Feel that you get them
Trust that you will deliver
It’s time to powerfully position yourself as the only designer for your dream clients.
It’s time to powerfully position yourself as
the only designer for your dream clients.
Like my client Steph. She had been playing small because she didn’t go to design school (she is self taught) and this sense of lacking something she “should” have was holding her back.
Once she let go of thinking she’s not good enough, and connected to the unique magic she brings to her clients' projects, something shifted in her. She started showing up differently...
Like my client Steph. She had been playing small because she didn’t go to design school (she is self taught) and this sense of lacking something she “should” have was holding her back.
Once she let go of thinking she’s not good enough, and connected to the unique magic she brings to her clients' projects, something shifted in her. She started showing up differently...
This was as she sky-rocketed her Instagram following from 4k to over 10k in a matter of months.
…and everyone took notice
Know your unique magic and how to communicate it.
Create messaging that works on your behalf to attract new leads
Catch the eye of clients who are excited to work with you before they’ve even contacted you.
Have people remember & recommend you, because they get what you're about & fall in love with your vibe, instantly.
Never worry who is watching or judging because you’re so grounded in who you are and what you want to share.
Say Goodbye To
Instead, you’ll...
Not knowing why dream clients would choose you over any other designer.
Relying on word of mouth referrals from other people
The frustration of having to jump through so many hoops to sign every new client.
Putting out boring, forgettable content because you’re unsure what to post.
Worrying who is watching and judging you on social media
With Powerful Positioning, you’ll…
WHAT’S INSIDE
The moment you join Powerful Positioning you’ll have INSTANT ACCESS to 7 short, powerful video trainings that will have you attracting dream clients & big fees with ease.
PART 1
Standing Strong in Your Expertise
Learn the sneaky ways fear is leading you to settle for ‘good enough’ clients...
…and start calling in dream clients and interior design projects that truly excite you
Your Brand DNA
Get crystal clear on what makes you different & better than your competitors...
…and feel confident to share the parts of you that dream clients will fall in love with
Let Go of Your Fear of Judgment
Connect your skills, experience and expertise....
... to the specific needs & desires of your dream interior design clients
Your Unique Value Proposition
Turns eyes into enquiries with every word you write...
...so dream clients see your value and say "that's the designer for me"
Pricing as a Positioning Tool
Get proposals signed without question because you’re no longer just a means to an end…
…You’re the only designer for your dream clients - whatever the price
PART 2
PART 3
PART 4
PART 5
Turn your Magic into Messaging
PART 6
Powerfully Positioned Content
No more wasting time on social media - when you're clear on who you are and who you're for you never have nothing to say & every post works for your brand
PART 7
Do the vital mindset & energetic work that shifts you from worrying who’s watching, to showing up like the empowered creative leader you truly are...
...because no social media manager in the world can fix a lack of self belief.
You're Not for Everyone
Find the misalignment in your positioning (where you're settling for unideal clients)...
...and expand your belief in what your skills & experience mean you're capable of
Bonus
EXPECT TO EXPAND YOUR CONFIDENCE, GROW YOUR VISIBILITY AND GET LOTS OF IDEAS FOR CONTENT THAT CALLS IN DREAM CLIENTS
This is for you if..
You want to be a sought-out interior designer, with paying clients lining up to work with you.
You dream of having clients enquire out of nowhere, saying “I just knew you were the designer for me as soon as I found you…”
You want to be featured in magazines for your story, approach and vibe.
You know you’re taking too much inspiration from what other designers are doing and are ready to build confidence in your own values and aesthetic as a designer.
You’re ready to stop hiding those parts of your story that don’t fit your idea of “The perfect interior designer” and start fully owning your experience and journey to get here.
You want to get proposals signed with ease, because clients are so sold on YOU
If you want to make more money with less effort, you need your dream clients to see you as the only designer for them...
...You do it with Powerful Positioning
Right now, you might feel like “people just don’t get it”, but it’s not their responsibility to “get it”.
It’s your responsibility to communicate your brilliance so there’s no doubt you are the one for them.
Hiding behind “perfect” may have worked in 2018, but it doesn’t work now.
When considering which designer to hire, clients aren’t asking “are they perfect?”
They’re asking - “will they get me.... will I like the result?"
You need to be able to show them why the answer is “YES"
It’s time to build your unshakeable confidence and stop hiding...
Let go of all those stories you’ve been telling yourself -
…I’m not good enough
…No one wants to see my face on social media
…Who am I to charge that much
IT DOESn'T MATTER IF YOU'RE A SOLO OPERATION OR A BIG STUDIO -
Start showing up for your business AND connecting WITH
DREaM CLIENTS as the brilliant DESIGNER you are
What designers inside are saying...
I'll be honest..
Thinking you’re building your brand, simply because you created a logo…
… Is like thinking you’ll make millions, simply because you opened a bank account
If no one knows what you're about (and you’re not sure yourself)
If you’re watching other designers gain the recognition you dream of…
If you’re frustrated by unappealing enquiries from unideal clients who don't 'get' your value…
If you’re telling yourself you're no expert because you don’t know how to draw in AutoCad…
If you grew up being told “no one likes a show off” so you’re scared to let people know how brilliant you are...
…You need to learn the secret to Powerful Positioning
This program will raise your belief in your value as a designer, and teach you how to confidently communicate it and position your studio as the only choice for your dream clients.
These are the kind of results you can expect...
Tania started attracting the clients she really wants…
…And became fully booked for the year!
Sue up-levelled her confidence and powerfully positioned her studio to stand out from the crowd:
Jess shifted her messaging & landed two new projects:
Let's get you powerfully positioned -
Once you're powerfully positioned...
These are the kind of results you can expect...
Imagine..
My clients have done it all, and more.
Becoming a sought-out design studio with a waitlist of incredible projects....
Skyrocketing your income from 100k in a year to 100k in just 4 months, because signing new clients on incredible fees is easy when your messaging speaks directly to them.
Calling in two dream project enquiries with one post… and winning them both in a matter of days
Creating a brand new Instagram account and gaining 2k followers in less than 2 months...
No more holding back / playing safe / feeling like you should be more [whatever you're telling yourself]
Becoming recognised as an industry leader and invited to contribute to articles and speak on stages
WITH POWERFUL POSITIONING YOU HAVE THE STRATEGY & MINDSET TOOLS TO SUPERCHARGE your confidence, GET YOUR NAME OUT THERE & ATTRACT DREAM CLIENTS...
Instant and lifetime access to this game-changing coaching program worth over $497
…for just $37
Are you ready to claim your place in this industry & sign dream clients with ease?
7 short, powerful video trainings that you can watch on-demand
Pricing as a Positioning Tool
BONUS: The secret to charging premium prices that clients say yes to.
Access via your desktop or phone so you can uplevel while you’re on the move
Simple "fill in the blanks” messaging so dream clients know why you're the designer for them
7 short, powerful video trainings that you can watch on-demand
Pricing as a Positioning Tool
BONUS: The secret to charging premium prices that clients say yes to.
Access via your desktop or phone so you can uplevel while you’re on the move
Simple "fill in the blanks” messaging so dream clients know why you're the designer for them
Lifetime access, because this isn’t work you do once.
As your studio evolves, the market shifts and new competitors emerge, you will have the positioning tools to stay ahead.
Here's what's included inside Powerful Positioning
$37 for instant and lifetime access.
Here's what is included inside Powerful Positioning
Here's what is included inside Powerful Positioning
Expect to start showing up for your business
Limited Time Offer of $37USD (One-Time Payment Only)
The strategy that teaches you how to position yourself as the interior designer for your dream clients...
...By Katy Stevenson Bretton: an interior designer and expert business strategist with 12+ years design industry experience.
Empowering mindset work so you can let go of your fear and start showing up for your business
A simple messaging framework with ideas and examples so you never have nothing to say on social media...
...Making it so easy for you to show up authentically, connect with your target audience, and build a powerful brand.
Here’s what Powerful Positioning is…
Basic information from someone who knows nothing about interior design or the realities of running an interior design business.
A “done for you” brand strategy. This program saves you thousands on expensive consultants, whilst enabling you to bring your creative, authentic self to your positioning… which is what your dream clients will fall in love with more than anything.
Generic messaging that makes you sound like everyone else and has clients clicking away faster than you can say “yawn”
Difficult or time consuming. You can literally watch the whole thing in an afternoon and begin implementing right away.
Here’s what Powerful Positioning is not…
Interior designer, business & mindset coach, founder of Design & Align.
I'm Katy—
I started my interior design studio from my kitchen table and grew it to a successful 6-figure studio, featured online and published in magazines.
But it didn’t happen by magic…
When I started out in 2014 I was terrified of social media. never knew what to say and the most I ever showed of myself was pictures of my feet on some pretty flooring. I was desperate to stop feeling scared and be recognised for the beautiful work we delivered.
So I invested in my positioning and learned to create powerful messaging that spoke directly to the clients I wanted to serve. Plus I did the (unavoidable) inner work to raise my self belief and start putting myself out there without worrying who was watching.
Stand out as the designer for their dream clients
Have confidence in their value, and how to communicate it
Let go of fear of judgment and worry about over-promising
Turn followers into enquiries and sign new projects…. with ease
Build a profitable brand for their interior design business
Now, as a business coach to interior designers around the world, I teach simple but powerful positioning strategies that support my clients to:
I can’t wait to share this life-changing work with YOU.
As certified through..
LET'S RECAP
INSTANT ACCESS to the strategic & mindset coaching that powerfully positions your interior design business and attracts new clients like moths to a flame.
The STRATEGY to go from one of many to become the only designer for your dream clients
The MINDSET work to let go of your fear of judgment and show up on social media
Easy 'fill in the blanks' MESSAGING to captivate, connect and convert eyes into enquiries
BONUS: Use pricing as a positioning tool to charge premium prices that clients say yes to
NOW IT'S YOURS FOR $497
$37
Limited Time Offer of $37USD (One-Time Payment Only). Lifetime access
Powerful Positioning
I have sold this exact program for $497
Powerful Positioning is essential knowledge
for your design studio
GOT QUESTIONS? I HAVE ANSWERS
There is no time or experience requirement for you to gain enormous benefit from this program. If you’re just starting out you will instantly learn how to differentiate your studio from all the other designers out there. If you’re more experienced and frustrated at how hard business can feel, this program will give you the strategy and the energetic boost you need to make powerful shifts in your positioning to attract aligned clients with ease.
Powerful Positioning is an on-demand self study course. You have lifetime access to the trainings that will powerfully position your business both now and in the future, as you evolve, the market shifts and new competitors emerge. Enroll today and it’s all yours for just $37 USD!
You have instant access to the Powerful Positioning trainings, video lessons, messaging framework, and bonus training on how to use your pricing as a powerful positioning tool. In total Powerful Positioning includes 4 hours of content, accessible on desktop or mobile.
Yes you can! Your clients are going to love the amazing messaging you create to connect them to their dream clients, using these trainings. However, please note that you are not allowed to use the structure, strategies or frameworks to teach others how to create messaging - the intellectual copyright for these trainings is mine.
Forever! For a one-time payment of just $37 USD you will have lifetime access to this program, including any future updates I make to it. That means whenever you need to review your positioning and refine your messaging the trainings are there to support you.
This program is specifically designed for interior designers and will work whatever niche or sector of the industry you’re in and wherever you are in the world. If you are a landscape or garden designer this program will work for you too.
...Imagine they come to your Instagram profile or website…
Will they get why you’re different and better than any of the other options?
Are you giving them the confidence they need to feel in your experience and capability?
Are you letting them know exactly why they need to hire you - like, yesterday…
…Or is your vague messaging and boring copy turning away even the most motivated clients?
…Are dream clients bypassing you, simply because other designers are better positioned?
If so, it’s time to stop hiding. This is your business - no one knows your magic better than you.
INSIDE POWERFUL POSITIONING I WILL SHOW YOU HOW TO COMMUNICATE YOUR UNIQUE MAGIC SO YOUR CLIENTS RECOGNISE AND TRUST THAT YOU ARE THE DESIGNER FOR THEM.
Are you ready to say goodbye to being just one designer in a sea of many…
…And become well known and well paid by your dream clients?